“Big tech” knows all your secrets and sells them to the highest bidder—this guide for the everyday tech user explains how it happens, why it matters, and how to protect yourself and your most precious commodities, your identity and privacy. THE GUIDE TO USING EVERYDAY TECH—FROM GOOGLE SEARCHES AND AMAZON TO GPS AND FACEBOOK—WITH EYES WIDE OPEN. What if somebody knew everything about you Your... • relationships: work, social, and private • family history, finances, and medical records • even your exact location... at any time of the day • personal preferences and purchases Somebody does. That somebody is “Big Tech.” Facebook, Google, Amazon, Apple, and Microsoft know more about you than you do. And they make billions of dollars by cashing in on your private data. Our personal data, which Big Tech companies get for free, is the engine that drives the unregulated, free-for-all, Wild West world called the digital marketplace. These corporate giants may bring us information and entertainment, convenience and connection, but they also do a lot of harm by: • threatening our privacy, discovering and disseminating our personal information. • spreading dangerous misinformation from foreign governments and bad actors. • manipulating our behavior, affecting what we see, buy... even who we vote for.