{"product_id":"brand-aid-the-revolutionary-transformation-of-the-mayo-clinic-brand-1","title":"Brand Aid: The Revolutionary Transformation of the Mayo Clinic Brand","description":"\u003cp\u003eThe inside story of Mayo Clinic’s revolutionary, decades-long marketing and branding evolution from a revered mid-western clinic to a globally renowned provider of health care treatment and information—as told by one of the key leaders.\u003c\/p\u003e\u003cp\u003eBeginning in 1980, Mayo Clinic was transformed from a single clinic in Minnesota to a global brand with a revolutionary digital and social media presence. Brand Aid is the story of how this remarkable evolution occurred. Written in a personal and engaging style, Brand Aid is deep in concepts but a pleasure to read. Unlike other “how-to” books, John La Forgia’s Brand Aid presents personal stories and real-life examples that bring his concepts to life in a vivid and relatable way. Simultaneously a memoir about La Forgia’s career at Mayo Clinic, a how-to manual for practitioners and leaders in the field, and a higher-level excursion into some of the burning issues of American health care today, this is a uniquely compelling and illuminating read.\u003c\/p\u003e\u003cp\u003e“La Forgia blends his personal experiences running marketing at the Mayo Clinic with the many lessons and rules he learned along the way. It is an absolute must-read for anyone seriously interested in health care marketing or, more broadly, the marketing of professional services.” —Kevin Keller, PhD, Author of Marketing Management and Strategic Brand Management\u003c\/p\u003e","brand":"Book Outpost","offers":[{"title":"Default Title","offer_id":46564356489402,"sku":"9781642932478","price":18.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.ufmllc.online\/products\/brand-aid-the-revolutionary-transformation-of-the-mayo-clinic-brand-1","provider":"Unique Finds Market LLC ","version":"1.0","type":"link"}